DC & Quicksilver Cut teams, Brand and Staff!

FULL STORY ON TRANSWORLD BUSINESS






So what happens now?


Yesterday was a rough day in Huntington Beach according to sources at Quiksilver, where broad-reaching cuts affected team riders, approximately 30 staffers, and entire brands were shuttered.


On the athlete front, the decision was made to cut all but the marquee riders. In surf, everyone but Kelly Slater, Dane Reynolds, and Mark Healy were let go. On the snow side, Travis Rice is the sole rider left on the program, and in skate, Tony Hawk is the last man standing. DC apparently let its full BMX and surf squads go as well.


On the brand front, DC Womens, Quiksilver Womens, and Quiksilver Girls were cut as well, along with their staff members, and several high ranking marketing staffers were also let go.


According to internal sources, there’s more to come as new Quiksilver CEO Andy Mooney reshapes the brand.